Cancer advertising

There is much money spent on public health announcements or activities to either discourage cancer-causing behaviour or to encourage preventative behaviour.

Here are  links to some of the more creative approaches:

This link is to a very clever ad to convey that men need only have a blood test to be tested for cancer:

http://www.creativity-swiss-made.com/?tag=prostate-cancer

In the United Arab Emirates, an innovative approach was used to encourage breast self-examination:

http://adsoftheworld.com/media/dm/friends_of_cancer_patients_stress_ball?size=_original

See what they did in New Zealand to increase awareness

http://www.guerrillapromos.com/2009/10/tumor-city.html

Here’s an ad that didn’t survive the censors

http://www.marketingmag.ca/news/marketer-news/new-colorectal-cancer-awareness-transit-ads-hit-roadblocks-25099

This is a site has some creative anti-smoking ads and displays. Some are not for the faint of heart

http://www.toxel.com/inspiration/2009/10/08/17-creative-anti-smoking-ads/

This is an old one, but one of my favorites

http://www.flickr.com/photos/grrl8trax/2270855308/

Sam

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One thought on “Cancer advertising

  1. Sherri says:

    Amazing ads, Sam! Perfect timing as we’re talking about PSA’s in my marketing class. Great examples that make the point simply yet effectively. Thanks for sharing them! hugs, sherri

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