There is much money spent on public health announcements or activities to either discourage cancer-causing behaviour or to encourage preventative behaviour.
Here are links to some of the more creative approaches:
This link is to a very clever ad to convey that men need only have a blood test to be tested for cancer:
In the United Arab Emirates, an innovative approach was used to encourage breast self-examination:
See what they did in New Zealand to increase awareness
Here’s an ad that didn’t survive the censors
This is a site has some creative anti-smoking ads and displays. Some are not for the faint of heart
This is an old one, but one of my favorites