Fun as incentive

This weekend is the “Ride for the Cure” to raise funds for Princess Margaret Hospital in Toronto. Princess Margaret is my home away from home and I’m pleased to support my friend Paul Shilton who will be riding. If you want to sponsor him, you can still do so via the link down the left hand side of the page.


And now for something completely different……

These videos have nothing to do with cancer and everything to do with creativity. Volkswagen sponsored a contest where they asked participants to develop  fun ways to change behaviour. Here are some of the outcomes.


So how could we apply the fun theory in hospitals? Any ideas out there?


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